Green Recovery by Andrew S. Winston (Summary)

The book in 50 words:

Green initiatives are relevant for businesses, even under difficult economic conditions. Green strategies include running more eco-efficiently, collecting data, prioritising innovation and engaging people at all levels. By doing so, businesses can reduce costs in the short term and emerge on top in the longer term when the market recovers.

My collection of nuggets:

1. Green strategies and initiatives are not necessarily a cost centre. They can be a profitable path for growth for businesses.
2. It does not matter whether business leaders agree with the science behind climate change, as long as they understand that climate change is a business and political reality. Speak their language and help executives see the urgency of the situation by highlighting the business and political impact of inaction in a world where most governments and businesses have already moved ahead.
3. Differentiate investments from costs. Investments bring about long-term benefits. (Note: Going green does not always guarantee a direct win-win, sometimes there are financial trade-offs. However, making good green investments generally pays off when we evaluate its value holistically, including reduced costs, reduced risks, more product and service…